Whether you are a student planning ahead for college interviews, an entrepreneur pitching investors, or a job seeker facing a key job interview, in the new normal economy after the Great Recession, your personal brand is your most effective tool in your professional toolbox. It’s more valuable than your job interview attire, than your public speaking skills, than your grades — your brand is greater than the sum of these individual parts.
Your brand is not what you tell people to think of you — it’s what they tell each other to think of you. In fact, 63% will remember your overall story even if they forget specific details about you. What they remember about your story determines how much they trust you, and trustworthiness is the foundation of all human relationships.
Learn about what makes up your brand, how to reshape your brand, and how to tell your whole story so that the people you want to impress actually are. This community lecture is offered by Mike Phillips, who co-owns Maple and Honey LLC with his wife Amanda. Together they share over 15 years of experience in branding, marketing, sales, consumer insight, human resource recruitment, and user experience.